When marketers assaulted MySpace with pseudo profiles, the whole thing came off and a lame attempt to leverage social media. For some reason, this doesn’t seem to be the case with the growing proliferation of Facebook profiles and groups. Perhaps it’s because it’s not so much about profile but, rather, groups people can join if they’re interested in the subject matter of the group. Perhaps it’s becasue Facebook has a cleaner structure. Perhaps, it’s just that time has past and the industry has caught up.
Over the past several months, several advertising-related groups have appeared such as one for the online marketing publication MarketingSherpa, the online marketing publication MarketingProfs, the creative staffing agency Aquent, the popular tech site TechCrunch, the public relations blog, Strumpette, the online marketing trade show organization ad:tech, the blog ad network Federated Media, the author and speaker Joe Jaffe and many more.
Some of the growth, at least in the marketing space, is the result of marketers actually joining and using Facebook, whereas with MySpace, all marketers did was talk about it. Whatever it is, the group invites keep rolling in and, oddly, instead of ignoring them, we accept them and find the groups useful.
