Today, Facebook introduced new metrics to measure the effectiveness of the “social context” portion of the ads on people’s pages. Social context is the sentence in the ad that shows people which of their friends have liked or engaged with the Facebook Page, event or application.
Nielsen shows people are 68% more likely to remember the ad and twice as likely to remember what the ad said when they see a friend has interacted with the ad on Facebook.
Facebook advertisers can find the new social metrics on the Reports Tab in the Facebook Ads Manager. Marketers will be able to see the number of clicks, click through rate and percentage of impressions from ads with social context.
Of course we shouldn’t forget that cleavage improves ad response 61 percent.
