This morning, Mark Zuckerberg announced Facebook now has one billion users. And as part of that achievement, the social network has released its first major commercial. Created by Wieden + Kennedy and filmed by Academy Award-nominated director Alejandro Gonzalez Inarritu (21 Grams, Babel), the spot likens Facebook to several inanimate objects such as chairs, doorbells, airplane and bridges; the things people used to come together and share experiences…much like Facebook.
Of the ad’s approach which aims to link Facebook to the human desire to connect, Facebook head of consumer marketing Rebecca Van Dyck said, “We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion – we wanted to express that huge range of connectivity and how we interact with each other.”
The effort, while full of human spirit-infused fluff, does encapsulate what Facebook, and all social networks for that matter, provide; a place where people can come together and relate to one another.
And just like CLint Eastwood’s RNC chair, Facebook has its own version.
