Did anyone really think they’d get away with plastering people’s images alongside ads as mini-endorsements? 50,000 people didn’t and signed a petition forcing the company to change is Beacon system so people have control over whether or not they participate in it.
Why, in the first place, they thought everyone would willingly become a buzz agent is mystifying. Is there a social network out there that can can the right mix of human interaction and capitalistic commerce?
