We’re beginning to think this whole Old Spice Fabio thing is just a silly joke from Weiden + Kennedy. Though silly as the joke may be, the agency knows full well we’ll all talk about it thereby giving the brand all kinds of free publicity. The problem is, Fabio just doesn’t cut it as a man your man wants to be. Does any man really want to be Fabio? He’s a romance novel caricature who’s a caricature of a caricature.
In his latest video, he can barely get his lines out without stumbling all over them. The man should stick to doing what he does best; posing and keeping his mouth shut.
Definitely a really, really bad joke.
But what do we know? The videos are getting all kinds of views and, really, that’s all anyone cares about these days.
