Ford’s latest campaign for the F-150 couple live-action truck footage with graphic word salad — something the Chrysler Town & Country did with less success.
See “Way of Life” and “Crazy Smart.”
Without pushing the Rugged Manly Man card too hard, the ads do a good job of IDing the typical pick-up truck driver (“It ain’t a luxury; it’s a way of life”) while cuing in on what contemporary vehicle drivers have decided they need — like internet access.
As an added bonus, being able to both read and hear the message reinforces it twice over.
