Extreme Makes Its Mark in the Snow

extreme-stamp-thumb.jpg

And it’s neither hot nor yellow. To spread the word about sports channel/athletic lifestyle brand Extreme, London-based CURB conducted what it calls a “branding blitz” all over the city of Big Ben.

You may have heard it snowed in London on Tuesday. That same day, CURB decided to use this fresh white slate to Extreme’s advantage. By late afternoon, 350 high-profile locations were slathered in more than 2000 Extreme logos.

We’ve seen this type of effort before, where a city is “branded” via street stencils or stickers. But we were still impressed with the speed of concept development, approval and deployment: a couple hours, more or less, to act on the rare snow day.

Says Anthony Gajou of CURB: “We were thrilled for Extreme to give us the go-ahead so quickly as it meant that we had the chance to get out there almost immediately. This has NEVER been done in London before – mainly because it rarely snows – and we wanted to be the first to do it.”

So props to Extreme for letting its agency run with a spontaneous idea. It certainly also helps that the medium and energetic nature of the execution were relevant to the brand persona.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 body language cues that make someone seem instantly trustworthy, according to psychology

7 body language cues that make someone seem instantly trustworthy, according to psychology

Global English Editing

8 phrases only self-absorbed people use, according to psychology

8 phrases only self-absorbed people use, according to psychology

Global English Editing

People who are genuinely nice but have no close friends usually display these 7 traits (without realizing it)

People who are genuinely nice but have no close friends usually display these 7 traits (without realizing it)

Hack Spirit

4 zodiac signs who tend to keep their feelings and emotions bottled up

4 zodiac signs who tend to keep their feelings and emotions bottled up

Parent From Heart

People who disable the comments on their social media posts usually display these 7 behaviors, says psychology

People who disable the comments on their social media posts usually display these 7 behaviors, says psychology

Global English Editing

Boomers who are emotionally intelligent tend to adopt these 7 Gen Z values without realizing it

Boomers who are emotionally intelligent tend to adopt these 7 Gen Z values without realizing it

Hack Spirit