Extreme Makes Its Mark in the Snow

extreme-stamp-thumb.jpg

And it’s neither hot nor yellow. To spread the word about sports channel/athletic lifestyle brand Extreme, London-based CURB conducted what it calls a “branding blitz” all over the city of Big Ben.

You may have heard it snowed in London on Tuesday. That same day, CURB decided to use this fresh white slate to Extreme’s advantage. By late afternoon, 350 high-profile locations were slathered in more than 2000 Extreme logos.

We’ve seen this type of effort before, where a city is “branded” via street stencils or stickers. But we were still impressed with the speed of concept development, approval and deployment: a couple hours, more or less, to act on the rare snow day.

Says Anthony Gajou of CURB: “We were thrilled for Extreme to give us the go-ahead so quickly as it meant that we had the chance to get out there almost immediately. This has NEVER been done in London before – mainly because it rarely snows – and we wanted to be the first to do it.”

So props to Extreme for letting its agency run with a spontaneous idea. It certainly also helps that the medium and energetic nature of the execution were relevant to the brand persona.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 signs you’re dealing with a truly decent woman who respects herself and others

7 signs you’re dealing with a truly decent woman who respects herself and others

Global English Editing

Parents who have strong relationships with their adult children do these 7 things differently, according to experts

Parents who have strong relationships with their adult children do these 7 things differently, according to experts

Small Business Bonfire

People who thrive in their retirement years usually adopt these 7 daily habits

People who thrive in their retirement years usually adopt these 7 daily habits

Parent From Heart

7 behaviors of people who are genuinely happy in their relationship, according to psychology

7 behaviors of people who are genuinely happy in their relationship, according to psychology

Hack Spirit

People who earn modestly but still enjoy a high-quality of life usually display these 7 frugal habits

People who earn modestly but still enjoy a high-quality of life usually display these 7 frugal habits

Global English Editing

8 simple evening habits of people who always seem to get ahead in life

8 simple evening habits of people who always seem to get ahead in life

Hack Spirit