EXtraordinary Brings Smooth Operation to Infiniti EX

  • 1 min read
infiniti-extraordinary-360.jpg

To compel drivers to make the “personal luxury crossover,” Infiniti (or rather, TBWAChiatDay) surprises us with EXtraordinary, a campaign for the EX that’s all smooth pacing and cool grace. (We’re now about 50 percent convinced the EX has those characteristics too.)

EXtraordinary does a good job of showcasing the finer elements of what we’d otherwise frown and dub a funky-shaped car. See ‘Terrace‘ (pour homme) and ‘Welcome‘ (pour femme).

Nice touch with the cello.

Picture of Steve Hall

Steve Hall

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