While we’re all for attention-getting advertising, blowing up children in a classroom really isn’t a tactic we’d whole-heartedly recommend. Firstly, it’s a lightning rod for generating instantaneous disdain. And that’s exactly what happened after 10:10 Global ran this PSA. Sony, which is a supporter of the campaign, quickly distanced itself from the work and condemned it in a statement, saying the ad was “ill-conceived and tasteless.”
Secondly, the ad is just bad and makes no sense. Why blow people up if they decide not to get on board with the whole carbon footprint thing? The strategy is just so far out of left field it’s difficult to comprehend the mind set that came up with it.
That said, it is kinda fun to see Gillian Anderson, who narrates the ads, blow up at the end.
