Step aside wise-crackin’ eTrade babies. There’s a new posse in town and they don’t live their life behind a keyboard. Nope. They drink Evian and they rock out some serious rollerblade-style breakdancing.
This BETC Euro RSCG-created commercial is most certainly Super Bowl quality. It’s got all the right ingredients. Babies, retro music and physical stunts. Not to mention a message that makes sense.
While it’s formulaic (babies getting digitally manipulated), it’s a musing. And it’s fun. And, besides, it’s way better than the original dancing baby.
