Evian Diversifies Superfluous Product Line

evian-jpg.png

Each year Evian releases a designer bottle to highlight its commitment to “chic sophistication.” 2007’s splurge of choice was by Christian Lacroix; now meet Jean Paul Gaultier’s Pret-a-Porter 2009 edition. Get it tout seule or in big-ass boxes of 12 for just $118. It’s a steal!

Can’t afford it? No worries. To maximize the likelihood of cashflow from every frivolous spender alive, Evian’s got a slew of other appetite-slicking vessels that will make dehydrated friends writhe with envy, even while smirking under their Botox.

They that brought you $10 facial spray (now sponsor-friendly!) and bottled water for children also debuted the regal Palace bottle, complete with its own metal pourer and coaster. (Comes in packs of 12. Coaster, pourer and self-esteem sold separately.)

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 signs you’re a deeper thinker than most people realize

9 signs you’re a deeper thinker than most people realize

Hack Spirit

8 quiet signs you’re doing better in life than you give yourself credit for

8 quiet signs you’re doing better in life than you give yourself credit for

Hack Spirit

9 phrases classy people use to shut down rudeness without raising their voice

9 phrases classy people use to shut down rudeness without raising their voice

Hack Spirit

9 signs you’re outgrowing the version of yourself that needed everyone’s approval

9 signs you’re outgrowing the version of yourself that needed everyone’s approval

Hack Spirit

You’re more emotionally mature than you think if you do these 8 small things

You’re more emotionally mature than you think if you do these 8 small things

Hack Spirit

People who can disagree with you without making it awkward usually do these 7 things

People who can disagree with you without making it awkward usually do these 7 things

Hack Spirit