Remember back in 2009 when BETC came out with Roller Babies for Evian? Well you should. The video, which featured a bunch of babies rocking out on roller skates, garnered upwards of 90 million views.
Now, BETC, along with help from We Are From LA, is out with a bit of a reprise. This time, it’s all about getting down with your inner baby and how it’s not really a bad thing to “live young” every once in a while.
n this outing, the babies appear to adults as reflections of their younger selves. The babies, and adults alike, then groove some dance moves to a Yusek remix of Ini Kamoze’s “Here Comes the Hotstepper.”
Additional campaign elements will include posters and outdoor executions depicting adults along with their baby selves. Also, an app, Baby & Me, will use facial recognition to transform uploaded pictures of adults into their baby selves.
2009 version:
