Microsoft channels Dr. Horrible with this scary new ad for Songsmith. Not since Vista’s Rockin’ Our Sales music video has Bill Gates’ baby so deftly tapped the Twitter rubbernecking reflex.
Songsmith is a program that lets you create songs by singing into a microphone on your PC. In the ad, a little girl composes a song on her laptop, capturing the attention of her dad, an unlikely ad guy who needs a winning idea to sell glow-in-the-dark towels. So he steals her computer and dashes to work, where he produces — wait for it! — a towel jingle, inspiring a cascade of unsolicited showtuning every-which-where.
Most of the time you’ll be wincing, but even theatrical cheese has its ha-ha moments. And because we are kind, we’ll relieve you of that burning question: yeah, it’s real.
It’s just so hard to watch with a straight face that one guy who put it on YouTube felt the need to add, “I did not upload this for Apple Fanboys to flame around!”
