Toronto ad agency exec Kyle Hosick has launched EverydayActors, a site that ams to change the way video talent is sought. In a way, it’s like iStockPhoto for video. Creative types can source talent for their video needs.
Users can browse the database to find exactly who they need (based on location, gender, age, ethnicity, special features and style like “geek chic”) and negotiate the gig directly with the actor. The site doesn’t take any kind of back-end percentage or charge a fee. Actors pay $20 to create a profile.
For marketers who need an “everyday” person to serve as an extra, a face, or an actor in a video for a campaign, this just might be worth checking out.
