So we do a lot of ad critique around here at Adrants. Sometimes it’s worthy, other times it’s the digital equivalent of a newspaper used for dog defecation. In what has to be the most ridiculous critique of a ridiculous ad EVAR, MSNBC Ads of the Weird takes on a Dr. Scholl’s ad featuring America’s Next Top Model Runner Up Yaya DaCosta who dances on a desk and then jumps into a pair of shoes which, naturally, have Dr. Scholl’s inserts.
In what has become my favorite phrase of the week, “It’s just a fucking ad!”, this MSNBC Ads of the Weird critique is yet another giant WTF. I watched the ad before reading the MSNBC piece and I was like what? Huh? What’s wrong with this ad? It’s not great but it’s hardly worth attention. I better read to find out. Jesus. I thought I was the King of Making Something out of Nothing but after reading the MSNBC piece, I officially hand the reigns over to MSNBC Ads of the Weird for truly trumping anyone who has ever tried to elevate the mundane to the salacious and spectacular.
