French lingerie brand Etam has been threatened with legal action after it hired three models to enter Paris museum Musee d’Orsay, drop their coats and parade around the museum in their underwear. The models, who were filmed (which is prohibited inside the museum), wander around the museum a bit and then drop their coats. They then run and giggle to the amusement of museum goers.
The threesome also pulled similar stunts at the Eiffel Tower and at the Charles de Gaulle airport. Musee d’Orsay has requested the brand remove the videos from its website (it appears they have) but we all know once video hits the web it lives on forever for all to see.
