esurance Gets Goofy With Disco References and Dating Profile Hijacking

Steve Hall

Feb. 17, 2011
1 min read

The approach behind two new commercials in esurance’s Techie/Feely campaign is described thusly, “Sometimes you just want to hop online and make a quick adjustment to your policy. Other times you need a smart, helpful person on the phone to help you.”

The commercials, which break February 28, were created by Duncan/Channon and are some of the weirdest insurance commercials we’ve seen. We thought the Progressive commercials with Stephanie Courtney were weird. They’re nothing compared to these.

We get cringe inducing disco references, dating profile hijacks and awkward hand/mouth gestures. But…the point is made. esurance is all about getting people a discount. And that point is made loudly and clearly.

Steve Hall

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Psychology says the adults who bond most intensely with dogs share a common trait. They are high-empathy individuals who spent years managing other people’s emotions and found that the dog was the first relationship where their emotional labor wasn’t required and their presence alone was enough

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