Kids today. All plugged in. No need to think. No need to exercise the imagination.
The Chicago Children’s Museum, with help from Energy BBDO, set out to change that by creating a museum filled with nothing but cardboard boxes and some art supplies. If the kids wanted to have a good time, they had to fire up their imagination and get creative.
Thankfully, it seems, creativity is still alive and well inside the minds of out little ones. Perhaps we should create more opportunities like this to engage their creativity. Nice work Energy BBDO.
