As the baby boom generation ages, important issues such as thinning hair, incontinence, sagging body parts and hearing loss are less able to be ignored. While battery maker Energizer can’t help with all the aging generation’s problems, it hopes to help some by using eighties rocker Pat Benatar make hearing aids (and their batteries) cool.
With the very un-hip headline, “It’s Hip to Hear,” 51 year old Benatar says, “From Aerosmith to the Rolling Stones, our music defines us, but all those years of rockin’ are beginning to take a toll.” Now if only eighties hottie Debbie Gibson could do something about those damn colostomy bags.
