TNT has launched Embrace Your Grace, an online community/promotion for season two of Saving Grace.
From the pressie: Embrace Your Grace “[puts] a frank, edgy spin on the typical online community experience … women can tap into their unfiltered, unapologetic, inner bad girl.”
If any woman is ever misguided enough to think her unfiltered, unapologetic, inner sociopath bad girl can be sated with blogs and online videos, she probably won’t turn to a TNT-sponsored destination slathered in trailers, trussed in baby blue and beige, and called Embrace Your Grace.
She’ll go to Suicide Girls.
It also sends a mixed (and faintly religious) message to run polls that read “Have you ever had an affair with a married co-worker?” (scandale!) alongside blog entries called “The Road to Faith.” The site’s in no position to serve uber-femmes; unlike the fictional Grace, it seems pretty conflicted about slipping on its own red shoes. (Though it would probably make a charming missionary.)
One incentive to joining the community: Embrace Your Grace will be running a sweepstakes for a 1982 Porsche 911 Carrera SC. Mmmm. Smell that? Nothing says (midlife) crisis like a speedy car that reeks of sex left unhad.
