Embrace Life PSA Wins YouTube Ad of the Year

embrace_life.jpg

If you can’t watch this ad without it bringing a tear to your eye, then something is very wrong with you. Well, maybe that’s just us but it is one of the best ads ever created. We’re talking about the wondrous Alexander Commercials-created ad called Embrace Life for the UK’s Sussex Safer Roads during which a father is saved, in tear-jerking slow motion, by his daughter and wife who take on the role of seatbelt.

The ad just won YouTube’s Ad of the Year Award, besting Old Spice’s I’m on a Horse.

Copyranter points out the ad came from a relative unkown and nabbed only a Bronze at Cannes. You don’t have to be famous and work for a big agency to create great work.

To date, the ad has been viewed over 11 million times on YouTube.


Find more videos like this on AdGabber

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

If you’re the person everyone goes to for support, you’ll probably relate to these 7 quiet struggles

If you’re the person everyone goes to for support, you’ll probably relate to these 7 quiet struggles

Global English Editing

People who interrupt a lot during conversations often don’t realize they’re displaying these 7 traits

People who interrupt a lot during conversations often don’t realize they’re displaying these 7 traits

Global English Editing

7 challenges we all go through in life but rarely talk about, according to psychology

7 challenges we all go through in life but rarely talk about, according to psychology

Global English Editing

8 unattractive habits of people who cling to their youth too tightly, according to psychology

8 unattractive habits of people who cling to their youth too tightly, according to psychology

Global English Editing

8 subtle routines of men who are quietly giving up on themselves

8 subtle routines of men who are quietly giving up on themselves

Global English Editing

7 quiet behaviors of women who feel emotionally numb inside

7 quiet behaviors of women who feel emotionally numb inside

Global English Editing