Embrace Life PSA Wins YouTube Ad of the Year

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If you can’t watch this ad without it bringing a tear to your eye, then something is very wrong with you. Well, maybe that’s just us but it is one of the best ads ever created. We’re talking about the wondrous Alexander Commercials-created ad called Embrace Life for the UK’s Sussex Safer Roads during which a father is saved, in tear-jerking slow motion, by his daughter and wife who take on the role of seatbelt.

The ad just won YouTube’s Ad of the Year Award, besting Old Spice’s I’m on a Horse.

Copyranter points out the ad came from a relative unkown and nabbed only a Bronze at Cannes. You don’t have to be famous and work for a big agency to create great work.

To date, the ad has been viewed over 11 million times on YouTube.


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Steve Hall

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