Last we heard, the Elvis estate needed a bunch of money to dig itself out of debt. Perhaps they’ve already done that or perhaps this new campaign urging people to visit Graceland is part of a revenue boosting strategy. Either way – and you have permission to shoot us for writing this, we never really listened to Elvis or watched his movies. We just couldn’t grasp the appeal of the whole persona.
Anyway, there’s other new campaigns that have launched recently which are featured in Ad Age’s TV Spot of the Week including Unilever Sunlight Soap, a Cingular ad featuring Chewbacca, a strange caveman ad for British Columbia Dairy Foundation, a freak puts a fish bowl over his head for Lipton, raccoons stand in for deceased Dave and booted Mr. Wendy for Wendy’s, a kooky Tony Sinclair promotes Tanqueray from the deck of a ship and Goodyear reminds us it was their tires that helped the moon rover do its thing back in 1971.
