Elmex Toothpaste Helps Fight Cavities By Promoting Cavities

  • 1 min read
elmex%2072.jpg

Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv did this bus promotion where 600,000 tickets were given out with teeth artwork on one side. As each rider takes a trip, the card is punched and voila: You have a growing number of cavities. Hmmm. One of those things that looks cool until you realize, do I really need to see a… growing number of cavaties? No, it’s okay. You know the answer.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

People who are quietly content with life usually stop chasing these 8 things

People who are quietly content with life usually stop chasing these 8 things

Hack Spirit
People who own less but feel richer than most usually share these 8 understated habits

People who own less but feel richer than most usually share these 8 understated habits

Hack Spirit
People who are genuinely at peace with themselves usually display these 8 quiet behaviors

People who are genuinely at peace with themselves usually display these 8 quiet behaviors

Hack Spirit
I’m in my late 30s and I’ve quietly stopped caring about these 6 things

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

Hack Spirit
I’m an overthinker by nature. These 3 habits gave me my peace back.

I’m an overthinker by nature. These 3 habits gave me my peace back.

Hack Spirit
8 signs someone was raised by a genuinely good mother, according to psychology

8 signs someone was raised by a genuinely good mother, according to psychology

Parent From Heart
Load more