Elf Yourself Returns for Year 3

Steve Hall

Nov. 16, 2008
1 min read

While logic for continuing the campaign may be suspect, I guess it speaks to its undying faith that for the third year in a row, OfficeMax is rolling out Elf Yourself (complete with bigger OfficeMax logo!).

Around this time last year, Elf Yourself had spawned over 11 million self-elfers. This year there’s new stuff to look forward to.

When you elf yourself, you’ll have the option of buying customized merch — ornaments, mousepads, coffee mugs. A Facebook app lets you put the elf video on your profile. Create profiles to save elves and videos. (Does that mean the URL’s no longer going offline for the traditional nine or 10 months in a year?)

Onto the gaudy stuff — because all that wasn’t gaudy enough! Get your zealous bobbing face on:

o Disco Elves (gone political!)
o Country Elves
o Charleston Elves
o Classic Elves

Don’t forget mom, dad or Timmy. (Make up to FIVE ELVES at a time!)

Steve Hall

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Steve Hall

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Research suggests that women who stop being endlessly accommodating aren’t becoming selfish — they’re reclaiming the psychological energy they’ve been spending on managing other people’s comfort at the expense of their own needs

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Psychology says people who read before bed every night don’t just sleep better — their brain is operating on a fundamentally different relationship with language, narrative, and emotional processing than the people who scroll

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Psychology says people who never post photos or personal updates on social media aren’t antisocial or sad — they made a quiet decision that their life is for living rather than performing, and they’ve never regretted it

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The loneliest version of retirement isn’t having no one to call it’s having a phone full of contacts and knowing that every single one of them will ask “how are you” without actually wanting the answer and you’ve gotten too tired to keep pretending that’s enough

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