It’s a known fact there’s nothing fun about health insurance. What with referrals, co-pays, “this is covered but that isn’t” insanities and wallet-busting monthly premiums, insurance needs all the help it can get. eHealthInsurance hopes to help with a new online promotion, called Am I Covered, which features an animated series featuring the Wyndales, the “lovable, yet klutzy family with whom all Americans can identify.” Led by Percy Wyndale, family patriarch and certified klutz, the adventures of the Wyndale family brings humor back to the insurance game.
The campaign was created by marketing agency RSA and Truelight Entertainment and used artists and producers from The Simpsons, King of the Hill, Dilbert and Ren and Stimpy.
