Appearing today in USA Today and The Wall Street Journal, Stihl offers confidence to economically wary consumers who, recently, have heard nothing but bad news about the economy. With many people’s financial portfolios in shambles, Stihl promises to be a sharp investment in today’s crazy market.
Say what? Is that a chainsaw in the ad? So like the solution is to take a chainsaw to your portfolio and dramatically carve it up because, given Wall Street, anything less would be wimpy?
Oh wait, Stihl isn’t a financial management firm. It makes power tools. And not just any crappy power tools like the ones you can find cheaply priced at Home Depot or Lowe’s. Nope. Stihl is an investment, not an expenditure because, unlike the cheap tools you have you buy over and over because they always break, Stihl is a life long investment. Or so the ad would have us believe.
We kinda like the approach. A chainsaw ad in the Wall Street Journal. Not the usual, overused imagery often seen in the paper’s ads. And, not your typical media placement either. With everyone freaking out over the economy, wouldn’t it be fun to toss the paper in the trash (after seeing the ad, of course), go grab a Stihl chainsaw and mow down a few trees to relieve pent up, economically-induced stress?
You have to admit, that would be far more rewarding and therapuetic than attending some stupid anger management class where all you’d do is sit around, talk and listen to everyone else’s problems. Who needs that? Fuck the tree huggers. Go buy a Stihl chainsaw and carve your way back to mental health.
