Saatchi & Saatchi Cape Town has enlisted Super Heroes to call attention to the healthy effects of eating canned Saldanha Pilchards which are “full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart.”
The campaign portrays fisherman as super heros. In the campaign, we see Einstein representing brain power, Superman representing energy and Popeye representing strength.
We’re sticking with lobster, salmon and swordfish,
