Award-winning documentary filmmaker and commercial director Stacy Peralta of Nonfiction Spots and DDB Chicago created a new commercial for Budweiser which honors three generations of the Earnhardt family’s NASCAR success. The spot debuted on Father’s Day, during the broadcast of the 3M Performance 400 from Michigan International Speedway Using stock footage gathered from The Earnhardt family, Anheuser Busch, The Associated Press, Getty Images, NASCAR and Sports Illustrated, and working side-by-side with his colleague, editor Paul Crowder — who edited Stacy’s documentary features “Dogtown and Z-Boys” and “Ridings Giants” — the spot collects 50 years of the Earnhardt family’s racing legacy and, of course, aligns it with Budweiser’s support for auto racing.
