Dwyane Wade Becomes James Bond for Jordan Brand

  • 1 min read
jodan_brand.jpg

Working with Miami Heat’s Dwyane Wade, Wieden + Kennedy has created a campaign called Dominate Another Day for Jordan Brand. Yea, it’s totally a take on James Bond and features Wade battling various bad guys including the Green Gang and Snake Charmer while he attempts to transport the rings back to Miami.

Along with the TV commercial are outdoor boards and online. A site called Jumpman23.com will highlight the back story of those in the saga.

Picture of Steve Hall

Steve Hall

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