With this new patented invention from Colin Davies, the marketers vs. DVR ad skippers war continues to heat up. Davies’ system allows for full frame, still images to be placed on screen while a person is fast forwarding through ads. This is almost kind of funny. It’s so amusing to see what each side of this battle comes up with to usurp the other side’s efforts. TiVo already does something similar to this during its fast forward process. Although we don’t mind watching a still ad while fast forwarding, sometimes we actually do want to see what we’re fast forwarding past so we hope this system allows for some method of accomodating that.
