Dutch ‘Glamour’ Promotes Spring Fashion Issue With Stiletto Run

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To promote Glamour’s first spring fashion issue in the Netherlands, BSUR Concepting has developed what is sure to be an extremely funny event; the Glamour Stiletto Run. The event, part of a broader campaign which includes television, print, online, viral and buzz, will take place March 9 in an Amsterdam shopping district where women will race 75 meters in high heels. BSUR plans to take over the as yet undetermined shopping spot for an hour and award the winner with 10,000 Euros. Now that’s a promotion to be seen. You can view the promotional site and commercial here.

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Steve Hall

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