Considering Energizer’s got a stranglehold on the beloved Bunny, an icon in our childhood, it’s understandable that Duracell may have trouble competing on the same front.
But a broken clown toy? (Possibly beaten into submission by that rolling pin to the left of it?!??) And we won’t even touch the It component. Are you trying to give us nightmares?
Tagline: “Lasts longer, much longer. Sorry.” No, Duracell, we’re sorry.
Update: Kristof just shot us another ad from the same campaign, which you can check out here. We’ve just been overwhelmed by fond memories of Mommy screaming “PICK THAT SHIT UP!” in a drunken rage.
