You kin’ do it!” Dunkin Donuts exclaims in the 2009 debut of its new ad campaign, where people like you! power through everyday life with the will and guilelessness of Special Olympics athletes.
Both efforts remind us “America runs on Dunkin'” — much the way cars run on petrol and and tin men run on oil. It’s a shorter way of saying you don’t need to be super or have a super job; you just need the fuel necessary to push your colorless millstone up that steep, steep hill. Every. Single. Day. Forever.
By the way, “get an egg-white flatbread for only $1.99 when you buy a medium hot coffee.”
Campy, approachable and Common-Man-relevant — a nice step up from last year’s work, which also showcased coffee-fueled Avg. Joes doing painfully ordinary things.
Work by Hill Holliday/Boston.
