Next week, Dunkin’ Donuts will launch a new ad campaign that focuses on the things people do to get their caffeine fix. Thirty second spots will highlights efforts such as a woman, stuck in traffic with co-workers, who left the car, walked a mile to a Dunkin’ Donuts, then returned to the car for the rest of the ride to work. Radio, print and outdoor will accompany the campaign.
While they may already have thought of this, Dunkin’ Donuts should launch a site or a blog where people could share wacky tales about their quests for caffeine. Amusement for readers. Fodder for future campaigns.
