This new Coors commercial for the Hispanic audience touches on the whole Budweiser “Whassup” thing but uses the word “guey” instead which means dude. So instead of yelling “whassup” to each other, we have a bunch of guys are yelling “guay” to each other. Naturally, there are some hot babes to leer at while the dudes “guay” each other.
Ad Age goes on to talk about the bilingual and Hispanic aspects of marketing but that went right over Adrant’s head once we clicked “Play Video.”
