So how does a goose in Montreal send a FedEx package to a puppy in Florida? Why with a BBDO Toronto-created, Rube Goldberg-like FedEx boz dominoes extravaganza, of course. Watch as hundreds of FedEx boxes, arranged to mirror the trip the package takes, cascade perfectly with Honda Cog-like precision until the packages contents, a hockey stick, are finally delivered to the puppy on the other end.
It’s all to promote the brand’s multi-day shopping options. Very nice work.
