Sort of like those weepy Olympic back story montages with a little bit of Friday Night Lights tossed in, this new work from Gotham Inc. for Reebok’s Speedwick training apparel line lets us peek inside the basement of the Cole Harbor home in which NHL player Sidney Crosby grew up.
Complete with the classic parents sitting at the kitchen table interview, Crosby takes on teammate Maxine Talbot in a game of whack the dryer. It’s a bit of commemoration to the actual dryer beat the crap out of as a child. The dryer’s now in Nova Scotia’s sports hall of fame.
The work was directed by Murderball’s Henry Alex-Rubin.
