Dry, Flaky Billboard Promotes Product That Eliminates Dry, Flaky Skin

Steve Hall

Oct. 29, 2012
1 min read

Well this billboard certainly wouldn’t have lasted long in the middle of Sandy. Thankfully, it’s far from her path in Minneapolis. Created by Baldwin& for Burt’s Bees’ Intense Hydration moisturizing cream, the 11 ‘ X 6’ billboard was covered by 1,300 $30 sticky note coupons created a “dray and flaky” look that, once removed, revealed a woman whose skin was smooth and youthful.

Check out the time lapse video of the project which was posted on the brand’s Facebook page and on YouTube.

Steve Hall

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