Drunk Driving Scare Tactics Are a Universal Language

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fake_accident.jpg

This Colombian campaign for El Trago Mas Caro or “the most expensive drink” stages a gory accident along a busy roadside to promote the “drink+drive=DIE!” message for teens. Read the news story here, though it might prove challenging if you’re not proficient in Colombian Spanish. It’s a nice set-up but since this in-your-face approach is standard fare in many high schools we wonder whether it does the job for the young and jaded.

In any case, let’s ponder over this whole fake dead people thing. Yeah. Getting kind of old. Cry wolf, anyone? – Contributed by Angela Natividad

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Steve Hall

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