Drug Companies Sponsor Branded News Content

  • 1 min read

Not able to find enough places to spend their vast media budgets, drug companies are now turning to branded news content. This summer, major market TV stations will begin airing “Headline Health,” a health-related news segment that will, under the guise of news, blatantly promote the drug companies offerings. The program was developed by MediZine and Daily Health Feed. The wall comes down even further.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

If someone is only pretending to like you, these 8 behaviors usually give them away

If someone is only pretending to like you, these 8 behaviors usually give them away

Hack Spirit
7 things people quietly outgrow once they become comfortable with who they are

7 things people quietly outgrow once they become comfortable with who they are

Hack Spirit
Cornell researcher Vanessa Bohns has spent years studying why people agree to requests they’d rather decline, and her research consistently finds that people dramatically overestimate the social cost of saying no, which means most of the exhaustion of over-committing gets paid for a consequence that was never really on the table

Cornell researcher Vanessa Bohns has spent years studying why people agree to requests they’d rather decline, and her research consistently finds that people dramatically overestimate the social cost of saying no, which means most of the exhaustion of over-committing gets paid for a consequence that was never really on the table

Global English Editing
If you want a quieter mind as you get older, say goodbye to these 8 daily habits

If you want a quieter mind as you get older, say goodbye to these 8 daily habits

Hack Spirit
If someone does these 7 things when you succeed, they are probably not really your friend

If someone does these 7 things when you succeed, they are probably not really your friend

Hack Spirit
If you want people to warm to you, consider dropping these 7 habits

If you want people to warm to you, consider dropping these 7 habits

Hack Spirit
Load more