Dread and Shock Used in Canadian Drunk Driving Commercials

  • 1 min read
counter_attack_crash.jpg

Like the emotion felt while watching the UK Department of Transport cell phone ad, these ads, which have been floating around since late 2005, from DDB Canada for the Insurance Corporation of British Columbia’s long-running CounterAttack don’t-drink-and-drive campaign fill one with dread. Following the same sudden-shock approach the UK DOT ad used, two of the three commercial feature kids in a car driven by a drunk and a third features a guy talking about the negative aspects of drunk driving. All three ads have endings that while somewhat predictable, still shock. The ads are said to begin airing this summer. See all three here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing
Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Global English Editing
9 habits that give away someone who grew up in a big family

9 habits that give away someone who grew up in a big family

Hack Spirit
Psychologists did not coin emotional intelligence until 1990, and Goleman’s book did not popularize it until 1995, so people raised between 1945 and 1975 grew up with no shared vocabulary for feelings, many still improvising one from watching, guessing, and going quiet when intimacy calls for words.

Psychologists did not coin emotional intelligence until 1990, and Goleman’s book did not popularize it until 1995, so people raised between 1945 and 1975 grew up with no shared vocabulary for feelings, many still improvising one from watching, guessing, and going quiet when intimacy calls for words.

Global English Editing
8 things dog owners do that reveal more about them than they realise

8 things dog owners do that reveal more about them than they realise

Hack Spirit
If you want your parents to feel appreciated, these 7 small gestures go a long way

If you want your parents to feel appreciated, these 7 small gestures go a long way

Hack Spirit
Load more