Remember back in the day when advertising was just advertising? Everyone understood it. Everyone put up with it. And no one had ever heard of RTB, SEM, DSP, CTR or any of the other mind-numbing terms we have come up with to describe what we do.
When TV ads ruled the airwaves and spokespeople just told us what to buy? It was a much simpler time. But we don’t create TV ads any more. We create “brand experiences” and viral videos that pit guitar solos against drum solos. Wait, what?
Yup. Now to sell iced coffee, we drag race to determine whether the guitar solo or the drum solo is king of rock. And somehow that sells coffee. Whatever.
