There is nothing entertaining about this spot by Draft FCB. In fact, it’s not even a spot; it’s a case study about how the agency brought soccer fans out of the woodwork with the help of an encouraging call from Paulo Bento. Or something.
To show how unbelievably effective this boring-looking campaign was, a little girl at the end obediently says she’s going to put her information into a computer so Paulo Bento will call her.
In case you’re so impressed you feel that you must replicate this campaign, the telephone services were provided by eStara. Go crazy.
