Draft FCB Does Cookies Right, Still Can’t Stop Thinking About Lions

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Under the tagline “Milk’s favorite cookie,” Draft FCB orchestrates a playful set of Oreo prints that illustrate “the dunk aspect of the Oreo twist, lick and dunk ritual and showcases the simple fun that dunking Oreo cookies in milk can bring,” says Laurie Guzzinati of Kraft.

Okay. We can’t fault Draft for saying “twist, lick and dunk” considering that’s exactly what we do when we have the occasional Oreo. But after that lions-fucking insanity, which comes to mind every time we type out “Draft FCB,” we just can’t keep a straight face.

Picture of Steve Hall

Steve Hall

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