To celebrate its 50th anniversary, Dr. Martens worked with Exposure to gather together ten bands and ten film directors to create a collection of music and videos that will “reflect the broad range of groups that have adopted and customized Dr. Martins footwear over the last 50 years.”
There’s a Noisettes cover of the Buzzcocks’ Ever Fallen In Love With Someone You Shouldn’t’ve. There’s The Duke Spirit performing Sham 69’s If The Are United in a video directed by Jamie Morgan. There’s DāM-FunK doing The Human League’s Things That Dream Are Made of in a video directed by Ace Norton. Hmm. Like the original of that one much better.
Not bad but of course everyone knows these are just long form ads. But it’s not all bad. One commenter said “Kinda WEIRD! Not that bad for an ad, though :) Some of the images are good.”
And the commenter is right. Why not have some fun while celebrating your 50th and, let’s be honest, attempt to sell some product along the way.
Check out a historical retrospective of Dr. Martens here and see all the work here.
