Downy Borrows Alphaville’s Forever Young to Sell Laundry Detergent

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downy_t_shirt.png

Hmm. Nowhere near as awesome as a Lacta Chocolate love story but this Grey New York-created work for Downy which incorporates a cover of Alphaville’s Forever Young — that awesome early eighties, post punk-style ballad — comes as close as any detergent ad could.

Entitled Forever Downy, the ad is an ode to the clothes we wear because we live our life in them. And they have meaning. Especially that t-shirt you got at a concert which led to a hook up which led to a baby which led to you letting your child wear that t-shirt which started it all.

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Steve Hall

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