Dove Milks Apprentice Debacle, Educates Candidates

Steve Hall

Feb. 13, 2005
1 min read

Because each of the teams on The Apprentice created such horrible commercials during last week’s challenge, Dove is extending its 15 minutes of fame by offering a Marketing Boot Camp to all Apprentice candidates, beginning with Kristen, who led the failing team. The Boot Camp will include training at Dove headquarters with sessions on advertising and brand marketing, as well as a critique on why the ads were so bad. We’d pay to be a fly on that wall. Particularly if one of the candidates asked Dove why there so-called professional commercial was so bad.

Steve Hall

TRENDING AROUND THE WEB

I’m 73 and the thing that keeps me up at night isn’t fear of dying—it’s the possibility that my children will clean out this house in a weekend and not understand that every drawer, every shelf, every pile they’ll throw away was a sentence in a conversation I was trying to have with them

Global English Editing

I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

Global English Editing

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

Global English Editing

The sad truth why adult children slowly stop sharing real things with their parents has nothing to do with distance or busy schedules—it’s that somewhere in their 30s they realized their parent would either worry too much, give advice they didn’t ask for, or make it about themselves, and the silence was easier than managing any of those three responses

Global English Editing

Nobody prepares you for the loneliness of being well-married. Not unhappy enough to leave, not connected enough to stop aching, just existing in the strange middle territory where everything is fine and fine is the loneliest word in the English language

Global English Editing

I’m 73 and the loneliest I’ve ever felt wasn’t the years I lived alone — it was the decades I spent in rooms full of people who only ever knew the version of me I was brave enough to show

Global English Editing

Dove Milks Apprentice Debacle, Educates Candidates

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

I’m 73 and the thing that keeps me up at night isn’t fear of dying—it’s the possibility that my children will clean out this house in a weekend and not understand that every drawer, every shelf, every pile they’ll throw away was a sentence in a conversation I was trying to have with them

Global English Editing

I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

Global English Editing

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

Global English Editing

Global English Editing

Nobody prepares you for the loneliness of being well-married. Not unhappy enough to leave, not connected enough to stop aching, just existing in the strange middle territory where everything is fine and fine is the loneliest word in the English language

Global English Editing

I’m 73 and the loneliest I’ve ever felt wasn’t the years I lived alone — it was the decades I spent in rooms full of people who only ever knew the version of me I was brave enough to show

Global English Editing