Dove Gives Fat…Uh…Real Women Their Day

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OK, OK, OK. We’ll write about this. You’ve twisted our arm long enough. While we thought we were done with this, having written about it back in March 2005, the Dove fat girls are, again, all the rage. Having popped up on billboards all over the country, the public has voiced its opinion on the campaign by writing on the ads comments such as “I hate my agent,” “Fat girls can be corporate schills too” and “I only suck form balls.” We’re not quite sure what the last comment has to do with the campaign but we’re sure the author had something in mind.

Sharpie pen commentary aside, the campaign does make one wonder if we really want to see “real” women in their underwear or stay with the anorexic, cleavage-enhanced, Photoshopped, untouchable, pore-less, fantasy hotties that adorn most current advertising.

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Steve Hall

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