Just when you thought the jingle was dead, Wrigley’s broadcasts this catchy rewrite of Chris Brown’s Forever for DoubleMint. Doesn’t it make you wanna dust off the pink wig and bust out with some liquid?
But that’s window trimmings; DoubleMint’s also improved its value add. In addition to chew factor, it apparently also:
– doubles as a hacky sack!
– leaves a comet trail!
– comes in slimmer, sexier packaging!
And here we were thinking the brand was a one-trick pony.
